We are just beginning to regard the base of the pyramid as a viable business segment and understand the opportunities that come with designing for it.
Raising the Floor is creating an open source set of tools to create free public access features built directly into information infrastructure, facilitating affordable assistive technologies.
If elections are to accurately reflect the will of the people, then ballots should be designed so that all voters can easily understand and use them.
As we age, we are constantly compromising, and redefining what we view as living.
A concern for cyclists is access to safe and convenient parking. Development of a comprehensive range of parking products is facilitated by listening to cyclists’ needs.
The quantitative view of data is less informative to user experience than qualitative data.
Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand.
The information design and usability community have a superb opportunity to partner with clinicians to design the tools that will help us overcome ICU challenges.
People with physical disabilities want, demand, and deserve to play games. Let’s make games more accessible, for them and for our future selves.
It’s time for usability professionals to stop wallowing in arcane debates, and raise the level of conversation—taking on a new leadership role within their companies.