
Story First for Engaging Experiences (Book Review)
A review of “The User’s Journey: Storymapping Products that People Love” by Donna Lichaw, which provides an accessible framework to help designers create engaging experiences.


A review of “The User’s Journey: Storymapping Products that People Love” by Donna Lichaw, which provides an accessible framework to help designers create engaging experiences.

A review of Validating Product Ideas Through Lean User Research by Tomer Sharon. Guidance for why, when and how to conduct user research for product design.

A users’ trust is easily lost, but we can use the same elements that build confidence in our daily lives to inform trust-building design patterns

Anonymity can affect the quality of user research. To ensure anonymity, UX professionals must set expectations around privacy and follow best practices about revealing personal information that might identify research participants.

Understanding the progression of products and human behavior according to the Kano model—customer satisfaction measured via five categories—can help you refresh personas.

Handling a security breach has UX implications. Three case studies of how Home Depot, Wendy’s, and Omni Hotels responded to such incidents show how to maintain and regain customer trust after a breach.

Turning a design into reality requires buy-in and crucial “soft people skills” that are necessary to influence others to implement your work.

A research team learns how to incorporate qualitative research methods into their work by examining user perceptions of and experiences with cybersecurity.

Lead effective and efficient design reviews in your organization. This method consists of three targeted rounds of reviews.

[greybox] Bow Wow Two dogs are having an argument Dog 1: Arf! Dog 2: Bark! Dog 1: Arf! Dog 2: Bark! Dog 1: Arf! Dog 2: Bark! Dog 1: Arf! Dog 2: Bow wow? Dog 1: Well, if you had said that in the first place, we coulda settled this

User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services.