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A connected globe
17.1 - February 2017
Book Reviews

What should UXers know about Digital and Marketing Asset Management? (Book Review)

“Digital and Marketing Asset Management” includes an overview of relevant technology and how it fits into digital marketing organizations. The book also includes tips for making a business case for DAM and how to evaluate related vendors. Learning about DAM will be useful to UX professionals who find themselves working alongside digital marketers or in digital marketing organizations.

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