
Keep Asking “Why?” Curiosity, Delighting in Difference in Asia
Staying curious and hungry for new clues to context helps UX designers to build empathy with users and create intuitive solutions that address individual needs and aspirations.


Staying curious and hungry for new clues to context helps UX designers to build empathy with users and create intuitive solutions that address individual needs and aspirations.

Cultural differences between Western and Asian countries can impact how customers perceive service failures. Understanding these differences can have a large impact on your business.

A combination of strategic quantitative tracking and qualitative follow-up can reveal hidden problems within a product that have meaningful business and user experience implications.

Designing global research requires being sensitive to cultural differences. Tokyo-based researchers, who often partner with international clients, share tips on conducting UX studies in Japan.

Chinese technology companies like Weibo and Alibaba are using UX to scale their businesses by turning their customer base into a fan base.
[greybox] Ratings and Reviews in the Wild You may want to reconsider the brightly colored ones. The online reviews are just awful. [/greybox] Find more of Leigh Rubin’s cartoon humor and and even book Leigh as a speaker at your next event at rubescartoons.com/events.html (c) 2016, Leigh Rubin, Syndicated Cartoonist

Researchers in Taiwan have developed a software-based therapeutic activity to aid the rehabilitation of the growing number of people worldwide with dementia and Alzheimer’s.

A review of From Tool to Partner: The Evolution of Human-Computer Interaction by Jonathan Grudin.

A review of Doorbells, Danger, and Dead Batteries: User Research War Stories by Steve Portigal.

User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services.