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Personalized Experiences
25.2 Personalized Experiences
Persona Attribute Framework
Book Reviews

A Systems Approach to Personas and Journey Maps (Book Review)

A review of The Persona and Journey Map Playbook: Designing Human-Centered Artifacts to Inspire and Drive Change Apress 374 pages, 18 chapters About this book by Andrew Schall Book Website A good reference for Methods/How-To Primary audience: Researchers and designers who are new or have some experience with the topic

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The artificial intelligence brain complements the user researcher’s unique skills and abilities during rapid research.
AI and Machine Learning

How AI Can Supercharge Rapid Research

Artificial Intelligence (AI) tools include many options that can reduce research time through the process of Rapid Research.

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Venn diagram with the three components of Political Design: individual values, team dynamics, and industry culture
Product Management

Political Design

Understanding the dynamics of Political Design gives insight into why some ideas flourish while others diminish, and how individuals, teams, and industries can directly contribute to the design of our world.

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