Although not useful in all circumstances, unmoderated remote tests can compensate for a lack of direct observation and interaction.
Research “in the wild,” where people use the interfaces we design, test, iterate, and develop can be conducted on users mobile phones.
Remote user testing is primarily employed when speed, convenience, or international testing is called for. However, there are practical qualitative benefits to using remote methodologies, as well.
Unmoderated tests provide more data, but don’t automatically provide insight. Strong pattern recognition and hypothesis development skills are necessary for interpretation.
Client companies are coming to appreciate the importance of quantifying a website’s usability and user experience and the role usability plays in a website’s success.
Remote, unmoderated, task-based, qualitative, quantitative user research does not replace other methods, but it adds value on it own merits
The success of moderated usability testing of a product in several countries in a short time is depends on careful planning and preparation.
Databases, for analysis of client websites can be a method of dealing with the inherent problem of small sample sizes in empirical usability studies.
The quantitative view of data is less informative to user experience than qualitative data.
User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services.
