아직도 시행 초기 단계에 있는 모바일 커머스(m-커머스)는 북미와 전 세계 경제권 내에서 빠르게 영향력을 확산해가고 있다. m-커머스 내에서의 신뢰는 상대적으로 이미 잘 발달된 e-커머스와 어떻게 비교되는가? 신뢰 증진을 돕기 위해 우리는 모바일 경험을 어떻게 더 잘 디자인할 수 있는가?
The full article is available only in English.
Serena HillmanSerena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.
Carman NeustaedterCarman Neustaedter, Ph.D., is an assistant professor in the School of Interactive Arts + Technology at Simon Fraser University, and director of the Connections Lab research group. His research is in design, human-computer interaction, and ubiquitous computing, where he focuses on the design and use of technologies to support everyday domestic life.
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