让产品团队中的所有成员都接受关于如何开展基本定性研究的培训，会有很多好处。本文介绍关于如何着手执行简单研究的具体步骤，涵盖从招募参与者到记录发现结果的各个方面。
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Tanya FeinsteinTanya Feinstein, Ph.D. is a user experience researcher at Dell. She has been doing qualitative and quantitative market and UX research for 10 years. In her free time she collects survey questions and data visualizations. Tanya holds a Ph.D. in Cognitive Psychology from the University of Texas at Austin.
Danielle SmithDanielle Smith is the director of UX Research and Accessibility at Express Scripts. She has been a UX designer and product researcher at Lockheed Martin, Dell, PayPal, and has consulted with other enterprise technology companies to define product and refine experiences. Danielle holds a Ph.D. in Industrial/Organizational Psychology from Rice University. Twitter: @danielleps0
Michelle PetersonMichelle Peterson is senior UX researcher at Indeed. She previously served as head of UX research for Rackspace, establishing and growing their UX research practices. Over her career she has worked for or with many tech companies including Microsoft, Dell, HP, and Disney. Michelle holds a Ph.D. in cognitive psychology from UF. Twitter: @cogchelly
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