Uma abordagem centrada em experiência de usuário do aprendizado sobre acessibilidade de sites

A complexidade dos sites atuais muitas vezes significa que a acessibilidade não é incluída como parte dos requisitos de um projeto, e por isso poucos designers e desenvolvedores sentem a necessidade de aprender mais sobre o assunto. Ao longo dos anos, percebi que os sites nos quais eu trabalhava se concentravam mais nas necessidades de negócios e marketing, até que surgiu um projeto que requeria acessibilidade. Isso aconteceu há alguns anos, e fiz um curso intensivo sobre as leis, normas e técnicas em vigor. As informações sobre acessibilidade tinham se tornado mais amplas do que eram em 1999. Ler sobre o que fazer parecia bastante fácil, mas a prática diária mostrou-se mais difícil.

O artigo completo está disponível somente em inglês.

Junker, A. (2018). Uma abordagem centrada em experiência de usuário do aprendizado sobre acessibilidade de sites. User Experience Magazine, 18(1).
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4 Responses

  1. Jenny Doerr disse:

    I appreciate the overview of examples that can help debunk the myths of accessibility efforts and the inclusion of empathy in the design approach. I am curious, how does webdesign addresses literacy and comprehension issues with end users in mind? Is there evidenced based research that relates to building digital content and websites with limited literacy users? How does basic reading comprehension play into webdesign? Or since you mentioned healthcare, the concept of health literacy is it’s own concept and how does it integrate into a design elements for functionality in conjunction with branding and marketing. I would welcome any thoughts or guidance on resources if you crossed into this territory in your work.

    • Ann Junker disse:

      Hi Jenny,

      Thanks for reading the article. Yes, there are ways to ensure your website is easy to read for those with literacy and comprehension issues. A few ways to help improve comprehension is to make sure you know your audience. Write the content at a reading level that is appropriate (for general audiences an eighth-grade reading level is usual), don’t use jargon (unless your audience understands it), structure the page content well with headings, and try to limit distractions to keep people focused on the content.

      Another piece to think about is the colors used on the site, the color contrast ratio between foreground and background colors should be high enough (as specified by WCAG 2.0 guidelines) for those with color blindness or vision issues so they can see the text. People with comprehension issues will also appreciate good use of color on a site. In terms of branding on the site, the design team should be aware of the audience they are reaching to ensure they effectively design to their audience. If there are conflicts between the branding and the requirements for the audience, some user testing can usually provide enough evidence to help the team make appropriate decisions in making the website a success (usually defined as understanding and designing to the audience needs).

      Navigation is also important for comprehension. The wording of links must be clear and concise so when users click on a link they can feel confident that the page they will be taken to has the content they are looking for (never using the words “Click here”). For accessibility – especially with screen readers, all links should be descriptive of what will be on the next page – like “Learn how to bake Chocolate Chip Cookies”. Organizing the different pages of the website also help, chunking like content together so a group of pages about a topic is together.

      Hope this helped!

  2. Tom J Pappas disse:

    Well written. Thanks for the added insight and your focus on this.

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