拉丁美洲的用户体验研究:注意事项

为了有效地开展研究,请根据最近在巴西、墨西哥和哥伦比亚进行用户测试的经验,考虑对拉丁美洲用户开展测试时的这些注意事项。这包括在按国家对可用性测试计划进行本地化时应考虑的细微差别,以及适用于特定文化的最佳实践。其中有一些故事,涉及编写筛选脚本、翻译、执行调查、观察技巧和用户界面基本知识。

文章全文为英文版

Rodriguez, A. (2014). 拉丁美洲的用户体验研究:注意事项. User Experience Magazine, 14(4).
Retrieved from http://uxpamagazine.org/ux-research-in-the-top-3-economies-in-latin-america/?lang=zh

One Response

  1. Luis C Aceves说道:

    Great article. I’m the CEO of Usaria, a UX company with offices in Mexico and Colombia. Unfortunately In Latam there are a lot of companies that used to say that they have user research services but that is not true, they are marketing agencies or UI designers, so they don’t have experience doing user research activities like recruiting, screening, using hardware or software like Morae, Silverback, or apply techniques like guerrilla testing, first click testing, tree test, etc.

    Definitely there is a lot of work to do to have more prepared UX professionals.