Unmoderated tests provide more data, but don’t automatically provide insight. Strong pattern recognition and hypothesis development skills are necessary for interpretation.
Remote, unmoderated, task-based, qualitative, quantitative user research does not replace other methods, but it adds value on it own merits
Experience boundaries and schematics are tools for visualizing personas’ key experiences. They provide a recognizable format for communicating overarching design frameworks to teams of engineers, designers, managers, and marketers.
Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration.
Our Spout project illustrates how smaller organizations and startups can benefit from conducting cutting-edge, integrated qualitative and quantitative user experience research.
This article discusses a series of cross-cultural usability studies run with Spanish speaking immigrants to the U.S., looking in particular at their special characteristics and challenges.
Acting, when used to validate a wearable product concept, describes the right target group, identifies use situations, and contextualizes issues to be addressed in product development.
This project was user-centered research into how cancer patients and their families look for information about cancer, its treatments, and how to search for clinical trials.
For international organizations, feedback from users at the local level is essential to product success. Organizing multinational events and sharing the results can help achieve business goals.
Websites of public authorities are barely taking advantage of the power of the participatory citizen. We studied the main sites of thirty public authorities and identified several innovative approaches.