
Using Journey Lines: Insights and Ideation
As a user research tool, mapping out the a journey helps the researchers and UX team develop a shared understanding of the story.


As a user research tool, mapping out the a journey helps the researchers and UX team develop a shared understanding of the story.

A review of 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization by Vijay Kumar. A guidebook about innovation and design thinking techniques.

A review of There’s Not an App for That by Robinson, Marsden & Jones. Think deeply about the way you design and how you might do it differently

Doctors, administrators, and IT staff in a hospital often have different views of technology. User experience professionals need to be aware of these differences when designing medical systems.

There are multiple programs offered by design schools around the world. But gaps between the real and academic world do not entirely prepare upcoming designers stepping into the industry.

Research methods can be inductive (generalizing) or deductive (narrowing choices). Combining methods for abductive reasoning gives business teams the confidence and strategic insights to better collaborate and innovate

Experience-based tips for convincing co-workers and clients to accept the idea of user testing and to implement the results.

The next generation of technology professionals also need a background in communications, ethics, history, and even literature to be effective architects of digital experiences.

Modern enterprise software projects need both upstream and downstream UX services. Research, architecture and strategy must be addressed, before the more traditional work on the software itself.

A recap of the 2015 GIANT Conference. Everyone is a designer. No one knows it all; we need each other. We should all strive to be better at design, not perfect. Ask ourselves, what are we missing?

User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services.