Research methods can be inductive (generalizing) or deductive (narrowing choices). Combining methods for abductive reasoning gives business teams the confidence and strategic insights to better collaborate and innovate
Doctors, administrators, and IT staff in a hospital often have different views of technology. User experience professionals need to be aware of these differences when designing medical systems.
A recap of the 2015 GIANT Conference. Everyone is a designer. No one knows it all; we need each other. We should all strive to be better at design, not perfect. Ask ourselves, what are we missing?
Cartoons from the wild and twisted world of Leigh Rubin, syndicated cartoonist.
User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services.
