Constructing stories is designing a complex, multi-dimensional communication. Stories allow us to share the union of our experiences, not just the intersection.
Experience boundaries and schematics are tools for visualizing personas’ key experiences. They provide a recognizable format for communicating overarching design frameworks to teams of engineers, designers, managers, and marketers.
Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration.
Our Spout project illustrates how smaller organizations and startups can benefit from conducting cutting-edge, integrated qualitative and quantitative user experience research.
Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives.
Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing.
Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand.
A product called Twine, currently in beta testing, aims to help users keep track of online information and make them available for easy retrieval and sharing.
One hot topic within the user-experience and usability professions, as UX readers understand it, is how we relate to the worlds of marketing, market research, marketing communications, and branding. Almost all of our sister/brother professions—like industrial/product design, user-interface/interaction design, graphic/visual design, and ethnography/social research—have faced a growing blurring of boundaries
At the risk of oversimplifying, most marketing professionals would probably say there is no difference between a vertical market and what usability professionals call a specific user profile or persona. Marketing’s traditional focus is on demographic information supported by large sample sizes. User research, on the other hand, traditionally focuses
User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services.
