Cliff Anderson is a senior usability engineer with Ally Bank. He has 30 years of experience doing usability testing on more than 3,000 users. He has presented at UXPA and has published in UPA Voice, Boxes & Arrows, User Experience, and Usability Interface. He has degrees from Duke University and Carnegie Mellon, and has been a guest lecturer at UNC, Clemson, Winthrop, and the University of Georgia. He also presents regularly for the Nielsen Norman Group.