Omni-channel research for a mobile wallet study in Brazil reveals key research questions to ask to ensure you are identifying cultural nuances. (Full article available in English and Español)全渠道战略必须考虑文化背景。了解在公共场合使用手机的安全问题如何影响了在巴西推广手机钱包的考虑因素。전 채널…
A competitive analysis must consider many different factors in the user experience. Competitors may be upstream, downstream, or simultaneous. Analogous products help understand user expectations and can provide inspiration. (Full…
Choosing the right research methods means doing what makes sense given the questions and the constraints. Start with a simple discussion of ABCs：Attitude, Behavior, Comprehension.选择正确的研究方法也就是在特定的问题和限制条件下选择合理的研究方法。首先简单地讨论一下 ABC：态度 (Attitude)、行为 (Behavior)、理解力 (Comprehension)。적절한 연구…
Customer Councils help ensure quality user research in an Agile development culture. They provide both strategic insight and practical usability feedback throughout a project.客户委员会有助于确保在敏捷开发文化中实现高质量的用户研究。 客户委员会不但能够提供战略方面的洞察力，还能在整个项目中提供实际的可用性反馈。고객 위원회는 애자일 개발…
Struggling to generate novel ideas? Try DesignLibs, a design tool that involves potential users filling missing keywords from a scenario. 绞尽脑汁来获得新颖的想法？试试 DesignLibs，一个让潜在用户填写剧情中缺失关键字的设计工具。새로운 아이디어 때문에 힘드시나요? 잠재적 사용자를 시나리오의 빠진 키워드를…
Applying UX techniques can help science fiction authors write more interesting and more believable stories. See what writers can learn from the user experience realm.应用用户体验方法可以帮助科幻小说作者构思更有趣且更真实的故事。看看他们可以从用户体验领域学到些什么。UX 기술을 응용하면 SF 작가들이 더…
By understanding and communicating the benefits of field studies, you can maximize your ability to undertake such studies and the effectiveness of the deliverables they produce.
Observer participation is an important piece in conducting usability. A little work up front can help engage observers more effectively.观察员参与是进行可用性研究的重要一环。提前做一点准备工作有助于您更有效地帮助观察员履行职责。관찰자 참여는 사용성 평가의 중요한 부분입니다. 미리 작업을 좀 해두면 관찰자들을이…
A good user experience for trust and privacy decisions depends on making it SECRET: scoped, equitable, contextual, responsible, emotional and timely. Chris 一步一步向读者展现了他在 XP Service Pack 2中开展设计测试迭代的经验，XP Service Pack 2…
More researchers should partner with their users in targeted research and design activities to help bridge the gap between insight and strategy.
形成性研究方法（例如客户拜访）会产生大量丰富的数据，但团队通常缺乏足够的理解力和计划将发现转化为产品战略。顧客のアクセスといった形成的評価方法を用いると、大量の内容豊富なデータを得られるが、チームは往々にして得られた洞察から製品戦略を編み出すために十分な知識や計画を持っていない。