预测意料之外的情况:开展全球研究的技巧

开展全球研究时,一些独特的挑战会自然浮现。阐明并抛开现有偏见和假设,了解消费者及其文化,并针对后勤和文化方面的各种情况做好准备,这一切有助于发现丰富的消费者信息,确保项目成功。 文章全文为英文版

Shokrpour, A., Loh, S. (2014). 预测意料之外的情况:开展全球研究的技巧. User Experience Magazine, 14(4).
Retrieved from http://uxpamagazine.org/expect-the-unexpected/?lang=zh

2 Responses

  1. Mercedes Sanchez说道:

    You pointed out fundamental aspects of global user research. Very good article!

  2. Elahe说道:

    I loved your story. It was easy to understand the hard work you put in to give us shoppers and shop owners insight as to how hard you work to make the online shopping and selling easy for us.
    Thank You for all you do.