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Engaging Users in Product Design: Bridging the Gap from Insight to Strategy

More researchers should partner with their users in targeted research and design activities to help bridge the gap between insight and strategy. 形成性研究方法(例如客户拜访)会产生大量丰富的数据,但团队通常缺乏足够的理解力和计划将发现转化为产品战略。顧客のアクセスといった形成的評価方法を用いると、大量の内容豊富なデータを得られるが、チームは往々にして得られた洞察から製品戦略を編み出すために十分な知識や計画を持っていない。

The Money Machine

User-centered design. persusive theory, and mobile technology assist in designing a financial application that promotes positive change in behaviors.“钱”管家项目研究、分析、设计并评估一些有效的途径来帮助“婴儿潮”中出生的人们改进对于财富的管理。머니 머신 프로젝트는 “베이비 붐 세대”를 위한 자산 관리 태도를 향상하기 위한…

Contradictions and Implications: Making Sense of Apparently Irrational Behavior

Might it make sense to recommend faulty products to your friends? Usability research shows that behavior that seems irrational might be just the opposite.为什么向朋友推荐不完美的产品可能是合理的?移动媒体播放器的用户研究揭示的一些事例会让我们看到一系列蕴含关系,表明此类行为是完全理性的。결함이 있는 제품을 친구에게 추천하는 것이 왜…
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