혁신은 보통 효율성과 학습 용이성 같은 표준 주요성과지표(KPI)와 새로운 기능에 초점을 맞춥니다. UX 연구자와 디자이너들은 기능과 공통적 KPI뿐만 아니라 상징적 의미를 살펴보는 더욱 전체적 접근법을 고려해야 합니다. 여러 가지 예들과 이론은 이것이 어떤 효과가 있는지를 보여주고 있으며, UX 연구와 디자인에 상징적 의미를 포함시키는 것에 대한 권장사항을 제안하고 있습니다.
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Clemens BreuningerClemens Breuninger has been a senior research manager at GIM since 2013. He pursues quantitative methodologies to approach his interest in user experience and design problems. He holds a Master’s in geography and is a certified UX research manager.
Benjamin DennigBenjamin Dennig has been a senior research manager at GIM since 2006. Design perception and usability are his prime areas of interest which he advances from a qualitative angle. He holds a Master’s in sociology and political sciences.
Sebastian KleinAs a senior research manager at GIM since 2008, Sebastian Klein is strongly dedicated to the qualitative exploration of design and usability topics mainly in the area of domestic appliances. Together with Breuninger and Dennig, he heads the business Home & Technology unit at GIM. He holds a Master’s in sociology and musicology.
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